Harvey Nichols predates both Harrods and Selfridges; the present building was completed in 1880 and is situated in Knightsbridge, a street away from Harrods. If you're at Harrods, head up Brompton Road taking in Harvey Nichols en route, swing past Knightsbridge Tube and continue on down Sloane Street - in less than half a mile you'll have taken in every global designer who's worth name-checking. Known for being upmarket and expensive, especially with regard to its designer clothing lines, Harvey Nics was mercilessly lampooned in the comedy series 'Absolutely Fabulous', which did nothing but raise the public's awareness and boost the prestigious reputation of the store. Harvey Nichols still employs staff to open and close the doors for customers and despite having a reputation for snobbery, has positively responded to public pressure (via PETA) on contemporary issues, such as stocking animal fur and selling foie gras.

With five floors of Womenswear and beauty products & services (ground floor to fourth floor) and two floors of Menswear (lower ground and lower ground 2: "Men... to the basement with you!"), the fifth floor is entirely dedicated to food. Although their speciality is designer clothing, it's not all regal and established brands like Gucci, Fendi and Dior. Malene Birger, J-Brand and 7 for all Mankind feature too, so they're aiming for a broader age range than just ladies who lunch (in the SW1, 2 and 3 districts). It's certainly noted for drawing a younger crowd than Harrods fashion floors.