Welcome to the InsideGuide to London. What's this site about? People who live and work in any city, are always closer to visiting tourists than you might think. If you're adventurous - why not try some of the places that tempt the locals? That's where the Inside Guide begins.

There are only two types of visitor, right? The global traveller who wants to see the authentic underbelly of every location, and the tacky tourist in a shell-suit. Wrong! Most people lie somewhere between. They’d like to see the best of the popular sights, and experience some real London flavour too. The Inside Guide offers that balance.

We're not listing everything in town here - that would take too long to read. We're sifting heavily for you, and our interest, is in presenting the best of what London has to offer. Consequently, there's an element of trust involved. To understand a traveller, you need to have been one, so we’ve included the best of what widely-travelled Londoners, think London does best. Subjective, yes, but we want you to leave London feeling like you've experienced its unique character. There are no renowned critics (so no biased red carpet is extended for reviewers), they see what you see. Rising stars get added, fading stars get pruned. No exhausting listings - just the cream of the crop. You can't buy a listing in the Inside Guide, you just have to be good at what you do - then you get listed for free.

Original photos, maps and videos are important, so you’ll find lots here. More importantly however – ‘less is more’. The Inside Guide is manageable and readable. You’re not studying for an examination on London restaurants, you just need to eat.

If you live here, why not submit somewhere you rate and we'll check it out. It won't be clogged with tourists next time you go there, but somewhere similar might have sprung up nearby. Interesting and well-run businesses expand through success, and also encourage further interesting and well-run businesses to prosper. We love our city and want to keep it in top shape. If you avoid the tat, it won't survive.

This site is intended for any visitor to London, from any country in the world (including our own). We’re hoping it will also encourage residents to visit places they’ve always intended to – so there’s no rigid demarcation. Did you learn anything useful on your visit? Contact the Inside Guide and help to spread it around.

Attractions are grouped together, so you can see them in one go. It's always disappointing to go somewhere and find you were just over the road the day before. It's not a fixed itinerary, but having the choice can be useful. If you devise a better combination yourself - send it in.

Look around, come back and get involved. We're friendly, welcoming and appreciate your input. If you like what you see - share it, using the share button. It really helps us gain a foothold.

Enjoy London - and see it from the inside.

Patrick

Lead Editor

p.s. Remember: You’re never lost in London – just finding somewhere new.

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